In today’s episode, I’m chatting with publicist, Cher Hale. Cher is the principle and CEO of Ginkgo Public Relations, a PR firm dedicated to helping underrepresented and marginalized voices take back their narrative. Cher helps book authors, expert entrepreneurs, and socially conscious brands book podcast interviews, television sorts and magazine placements to further their reach and impact. With nine years of PR and marketing experience under her belt, Cher shares practical tips on stepping into your visibility and getting clear on what PR can do for your business. Listen in as we discuss:
- How Cher maintains her signature positivity and authenticity both in her networking relationships and when cold pitching media outlets
- The very intimate reason Cher decided to pivot the mission of her PR firm
- The small but effective steps Cher took to embraced her own visibility
- What kind of expectations you should (and shouldn’t have) have for PR in your business
- The #1 thing you need to have in place before you invest in PR
- Why Cher highly recommends entrepreneurs take charge of their own PR when they’re just getting started
- How to reframe rejection to increased your resilience
CONNECT WITH CHER:
Website: https://ginkgopr.com/
Join Cher’s email list to get more PR tips:https://ginkgopr.com/subscribe
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