Our non-verbal communication is critical during chaotic times like the one we’re in now facing Coronavirus as a nation. The way we dress can be a powerful tool for anyone in leadership during periods of uncertainty. With everyone working from home for the foreseeable future, I want to share some tips for dressing to command attention and trust on video conference calls. Keep in mind that these tips work for appearing on any form of visual media, (Zoom/ Skype calls, Facebook Lives, Instagram Stories, or television interviews).

  • Color is very important right now because it has a big impact on our mood. Try to wear blues, greens, and purples as they are universally associated with feelings of calm, trust, and knowledge. Avoid pastel versions of these colors which people tend to read as young and inexperienced. 
  • When in doubt about what colors to wear on camera, opt for deeply saturated hues like jewel tones (emerald, sapphire, ruby or amethyst). They are universally flattering on all skin tones and look great on camera.
  • Avoid bright orange and yellow. These colors are stimulating (even more so on screen) and our nervous systems are already on high alert right now. They also appear brighter against a white background so keep that in mind if you are filming against a white wall.
  • If you are leading video calls with more than a few people, wear a solid color that creates contrast with the background you are filming against. This will help people’s eyes gravitate back to you and stay focused on your message.
  • Incorporate shine into your outfit. Limit it to one statement accessory. Go with a necklace or earrings but not both (unless the earrings are small). Be sure that a necklace pendant is the size of a quarter or larger if you want it to be visible on camera. If you prefer more delicate jewelry, layer delicate chains to attract more attention.
  • If you want to wear a print but it looks overwhelming on screen, add a solid colored layer like a blazer to minimize the impact of a bold print.

Want help polishing your image as you step in to your leadership? I have virtual packages available including one-hour consults to help you with your most pressing need. Get in touch here.

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